Coop and Arctic Race of Norway establish partnership
April 9 th 2019 - 10:51
Coop Nord and Coop Nordland will, through a new partnership with Arctic Race of Norway, work to develop good and active local communities in Northern Norway.
General manager Knut-Eirik Dybdal in Arctic Race of Norway, is pleased to have Coop on the team.
- Coop has a cycling team that has participated in the race for many years. We all remember when August Jensen took the stage victory for Coop in Finnvikdalen in Tromsø in 2017. Now we have also got them on the team as a partner, and their profile and presence in Northern Norway fits perfectly with Arctic Race of Norway, Dybdal says.
The two top managers in Coop Nord and Coop Nordland, Yngve Haldorsen and Lars Arve Jakobsen, are pleased with the partnership with Arctic Race of Norway. They see a clear correlation between the cycling race and Coop's goal of contributing to resilient communities, and a healthier and more active population.
- Arctic Race of Norway is a popular event that engages widely. The ride itself is a wonderful get-together that helps to create better local societies. In connection with the race, lasting values are created for people and businesses in the north. Coop, which is owned by the people and is present in all local communities, wants to help reinforce this through this cooperation agreement, says Haldorsen.
As part of the agreement, Coop's members will receive a discount on the registration fee for the amateur races which are arranged in parallel with the professional race. The two top managers especially point out Coop's objective of focusing on a healthy diet and physical activity as an important reason for entering the Arctic Race of Norway.
- The public survey from 2018 shows that 70 per cent of those who participate in events around the Arctic Race of Norway want to use their bike more often. Those who are in activity also become more concerned with a healthy diet. It fits well with our goal of creating a healthier and more active Northern Norway, says Jakobsen.
The partnership has a duration of up to 3 years.
During the first six editions of the Arctic Race of Norway, the cycling race has visited all the regions in Northern Norway. In 2019 the race will return to Lofoten where it all started in 2013. The first two stages are in Lofoten, while the third stage goes through Vesterålen. The last stage starts in Lødingen and ends in the ski resort in Narvik that is Norway´s candidate for arranging the FIS Alpine World Ski Championship in 2027.